August 11, 2020
Lifestyle
A Hand-Crafted Approach

Every home has a story to tell. Come on in. Put your feet up and discover ours with the new Townhouse Collection: a selection of scents created especially for the home. Taking inspiration from the scented scenes and celebrated moments within a London townhouse; from freshly baked temptations in the drawing room to colourful stories among the vines in the garden room. A house that becomes a home for all those who dream.

 

Comprised of six scents, each one capturing the unique mood of a particular room or occasion within the home. From the welcoming Wild Berry & Bramble to the scent of Glowing Embers to create the perfect atmosphere for a cosy night in, to Lilac Lavender & Lovage in the bedroom to comfort and soothe. Each candle has been curated with the utmost care and consideration. From the meticulous science involved in the fragrance development to the creation of the elegant ceramic vessel; where a bespoke formulation has been developed specially to balance the wax and fragrance for each new scent to diffuse and fill a room. To the hand pouring of each vessel and the careful selection of a 100% cotton wick, each element in the making of the candle is a lesson in precision and artistry, to ensure the Townhouse Collection is rightfully the star of any shelf of coffee table. And this being Jo Malone London it’s hardly surprising that modern technology has been sidestepped in favour of a handmade approach to ensure that every candle is just so.

 

Carefully crafted from earthenware, the designs reference the finer details of Georgian architecture, from cornicing and columns to mantles and fireplaces. Each candle is finished in unglazed ceramic as a nod to the decadent textures seen in the most luxurious homes of Britain in the 1700s. The intricate designs demand the gentlest of touches as each candle vessel passes through eight stages of hand-made production and takes approximately 10 days to complete.

 

For the candle vessel a special mould has been designed for solid clay to be shaped within, it is then left to allow the clay to contract before being removed. Next up is the sponging process (where a dampened sponge is uses to form texture and clean the ceramic surfaces) to ensure the vessel is smooth and uniformed in pattern, before it enters the kiln for its first firing. Once out of the kiln the inside of the vessel is then glazed and the decal application is lightly sanded to ensure the pure colour of the clay is at its best. A final second firing then takes place resulting in a textured bisque finish. Ready to be lovingly hand-poured in the UK.

 

The devil really is in the detail, so take a little extra care when handling your candle so as not to mark the delicate ceramic vessel. Use the decorative lid as a snuffer and keep the wick trimmed to ¼ inch/6mm to minimise sooty marks. For when the process is this arduous and intricate, you’ll want to put your best candle forward at all times. 

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