It’s time to give bees the recognition they deserve. After all, heroic honey, as celebrated in our mouth-watering fragrance Honey & Crocus, is one of nature’s great wonders. In talking to bee whisperer Camilla Goddard, we are preaching to the converted – her life is one long hive of activity.
Camilla was given a beehive one Christmas and it proved to be love at first sight. She now manages 70 hives across London, including the rooftop colonies at Ham Yard Hotel in Soho. ‘There is so much regional variation with honey, even just within London. You often get a minty taste with honey taken from hives near lime trees, which is lovely. In the parks, you get honey with a chestnutty flavour.’
It’s this complexity of taste that makes honey akin to wine; it holds delicate intricacies to discover and enjoy. The honey used in Jo Malone London’s Honey & Crocus Cologne is carefully selected so as it wasn’t too waxy or sticky in fact it’s closer to the smell of fresh hay. ‘It’s very uplifting, bright and sweet,’ says Camilla. ‘And with the crocus being a favourite flower among bees – I’m sure they would approve!’
Honey, as celebrated in our
mouth-watering fragrance Honey & Crocus,
is one of nature’s great wonders’