Tales of the Unexpected

Inspired by the Middle East’s exotically scented souks and its arid landscapes, Jo Malone London’s Head of Fragrance Development Céline Roux tasked perfumer Anne Flipo to create a fragrance that balances the spice and heat of the Middle East with the fragile sweetness of an English rose. The result? A secret garden of a scent that is true to Jo Malone London’s desire to always deliver the unexpected.

With Rose & White Musk Absolu, you’re straight into the heart of the fragrance from the outset. Rich notes of amber and oud combine with powdery white musk to establish the Arabian-inspired base, while a blend of rose scents play out to provide contrast and the freshness that is synonymous with Jo Malone London.

Rose provides a floral opulence, the white
musk rises with a burst of freshness,
while amber and oud notes add intensity

‘The rose is one of the most loved flowers in the world. It’s a symbol of romance and beauty, and has the most incredible smell. Perfumers have worked with rose for centuries and yet it still holds so many possibilities,’ Anne explains. For Rose & White Musk Absolu, those include a combination of three different Damask rose extractions, ensuring the English garden is in full bloom: petal-fresh rose essence and warm, honeyed rose absolute topped off by delicate rose water to create ‘a romantic dewy effect that transports you to an English garden in the morning.’

As Rose & White Musk Absolu is a fragrance of contrast and discovery, Anne is keen to point out the journey the scent takes you on. ‘Rose provides a real floral opulence, the white musk then rises with a burst of freshness, while notes of amber and oud add intensity. For me, the unusual combination of ingredients makes for a Middle Eastern-inspired oriental fragrance with that Jo Malone London magic.’ But if it’s full enchantment and wonder you’re after, try pairing Rose & White Musk Absolu with Oud & Bergamot Cologne Intense for an alluring fragrance, or with Jasmine Sambac & Marigold Cologne Intense for a clean, sensual and elegant scent.

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