Vic Ceridono

I am currently soaking up the sun in my native homeland, Brazil. 

Although I visit my motherland quiet often for work and to see my family, 

I now reside in London and consider myself a true Brit at heart!

Fragrance Combining™: I’m currently wearing

Lime Basil & Mandarin Bath Oil with a dash of

the Peony & Blush Suede Cologne, the perfect

combination of fresh and floral that totally

captures the vibe in São Paulo.


My fragrance combination of

Lime Basil & Mandarin Bath Oil with

Peony & Blush Suede Cologne, perfectly 

captures the vibe of São Paulo-

fresh and floral.

My top five tips for things to do in São Paulo are:


1. Restaurants! São Paulo is one of the best places in the world to eat - people don't normally expect that, but I promise it's worth a trip just to try all the amazing restaurants. You can find many cuisines (Brazil includes a vibrant and rich mix of cultures), visitors are really impressed by the Japanese, Italian and Lebanese restaurants - my favourites are Ohka, Tappo and Manish. Then, you must have traditional churrasco at Rodeio or Figueira Rubaiyat, and try esteemed Brazilian restaurant Mani. And that's just scratching the surface! 


2. Vila Madalena, a bohemian neighbourhood packed with botecos- the local bars, where you can drink chopp, the light and cold beer Brazil is famous for - or Caipirinha, of course! There are also many cool shops and art galleries to see here too.  


3. Pinacoteca. This museum in the historical city centre is a local institution (and the oldest museum in São Paulo), worth visiting for the building itself and for its very rich Brazilian art collection. 


4. My favourite spa in São Paulo is Kennzur Spa, the perfect escape to disconnect and relax without having to leave the city. It's practically inside Ibirabuera, our biggest and most beautiful park, so expect lots of trees, birds singing, and wonderful treatments.


5. Take a stroll around the streets of fancy neighbourhood Jardins, in search of the perfect Brazilian beachwear - it's the best in the world! Some of my favourite brands are Adriana Degreas and Lenny Niemeyer. Also, don't miss Cris Barros's store, my favourite local designer and Pinga, a super cool concept store with amazing finds from Brazilian brands.


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