Our Charity Mission


We are committed to supporting mental health and the profoundly restorative effect that nature has for those living with painful personal challenges. Raising awareness. Providing support. Helping to stamp out stigmas, one step at a time.

Our mission has always been to inspire, connect and uplift people through fragrance. And so, our work with mental health charities over the past decade is a natural evolution of this mission. To help nurture vulnerable members of the community. To help young people talk about their feelings. To create gardens where people can discover the restorative effects of nature.

To date Jo Malone London has donated the equivalent of over $2 million to our mental health charities globally, helping to raise awareness and stamp out stigmas. We are proud to extend our charitable programme to North America, specifically focusing on supporting adolescents, where 75% of mental health problems begin by age 24[1]. Providing support. Empowering people to recover. Reconnect. Grow.

Our Charity Candle

We are committed to funding programs that help those experiencing mental health challenges, focusing on: awareness, prevention, support and treatment. Our Charity Home Candle, White Lilac & Rhubarb, is designed to help stamp out stigmas, one step (and candle) at a time, allowing us to continue to fund mental health charities.

For each White Lilac & Rhubarb Charity Candle sold in the U.S. between May 13, 2021 and May 13, 2022, 70% of the retail price (minus tax) goes directly to supporting Fountain House, a leading mental health organization that empowers people to live and thrive in society, specifically supporting the growth and expansion of its youth initiative and College Re-Entry programme.

Love Letters From Britain

'Love Letters From Britain' uncovers the stories behind luxury brands making a positive difference. A film roduced by BBC StoryWorks Commercial Productions, exploring how we at Jo Malone London are shining a light on mental health, supporting those living with mental health problems and empowering people to recover, reconnect and grow. We are proud to have supported Thrive for nearly a decade, alongside other inspirational charities and their dedicated projects to raise awareness and provide support.

Thrive's mission is to harness the power of gardening to transform lives. We have partnered with Thrive to reimagine The Old English Garden in London's Battersea Park. The film shows how this once-neglected gem has been transformed into a blooming hub for the community, cared for by trainee gardeners who live with the challenges of mental health.

Fountain House

Research shows that far too many children and young people don’t get any help at all when it comes to dealing with mental health. An increasing number of young adults find their goals derailed by the onset of mental health problems. 37% of students with mental health problems drop out of school, whilst 70% of youth in state and local juvenile justice systems experience mental health challenges. [2]

Fountain House is leading the way in encouraging conversations and offering young people much needed support. Since May 2021, we have supported Fountain House’s College Re-Entry programme, developed to support those at a critical juncture in their lives who, having withdrawn from their studies due to their mental health, are given the tools they need to return to college and successfully achieve their educational goals.