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Discover Our Scents
Explore the world of Jo Malone fragrances through six distinctive fragrance families - each crafted to express a unique mood or memory. From fresh citrus scents to warming woody fragrances, discover the Jo Malone scents that define timeless elegance. Don't miss the deeper allure of our Cologne Intense collection and the rare finds in our online-only Archive Collection.
Fresh & Citrus
Luscious & Fruity
Light & Floral
Rich & Floral
Fresh & Woody
Warm & Woody
Archive Collection
Fresh & Citrus Bestsellers
Luscious & Fruity Bestsellers
Light & Floral Bestsellers
Rich & Floral Bestsellers
Fresh & Woody Bestsellers
Warm & Woody Bestsellers
Discover Scent Layering
Find a new channel for your self-expression and create a combination that’s uniquely yours.
Jo Malone London Discover Our Scents: Asked & Answered
What are the Jo Malone London fragrance families?
Jo Malone London scents are grouped into six distinct families: Citrus, Fruity, Floral, Light Floral, Spicy, and Woody. Each fragrance family reflects a unique mood and olfactive character.
How do I find the right Jo Malone London scent for me?
Begin with your preferences—whether that’s fresh citrus, soft floral, or rich woody notes. Our fragrance families help guide you to scents that suit your personal style or the season. You may want to try Jo Malone London scents before committing to a full size, which is possible with our Scent Trial Program. Try a 9ml Cologne or a Discovery Collection, then enjoy the value of your trial deducted from your next 100ml cologne purchase.
Can I layer Jo Malone London fragrances across different scent families?
Yes. Fragrance layering is at the heart of Jo Malone London. Combine scents from different families to create a unique, personalised signature that evolves with you.
Which Jo Malone London scent family is best for gifting?
Citrus and Fruity families tend to be universally appealing, making them ideal for gifts. Or explore our Discovery Sets, which include favourites from across the scent families.
Are Jo Malone London fragrances seasonal?
While many scents are beautifully versatile, some fragrance families align naturally with seasons—Citrus and Floral tend to be more popular in the spring/summer, while Spicy or Woody become very popular during autumn/winter.
Is there a guide to layering Jo Malone London colognes?
Yes. You’ll find layering tips on individual product pages or via our Scent Finder tool. Each scent family includes ideal pairings to help you craft a fragrance that’s truly yours.
Do Jo Malone London fragrance families include home scents as well as colognes?
Many Jo Malone London fragrance families span colognes, candles, and bath & body luxuries—allowing you to experience your chosen scent throughout your home and routine.
How are Jo Malone London fragrances created?
Every fragrance is crafted with care using high-quality ingredients, inspired by British style and storytelling, our scents are designed for elegant simplicity and self-expression.
Complimentary Benefits
Complimentary samples
Try something new with your next order
Try something new with your next order
Gift wrapping
The perfect present, all wrapped up
The perfect present, all wrapped up
Complimentary standard delivery
On all orders
On all orders